More than sixty percent of college students today have an Internet enabled phone and access to countless applications or apps. One of those is the Internet radio station called Pandora whose creator spoke with students at Augustana College this afternoon.
Pandora Internet Radio founder Tim Westergren spoke this afternoon with Augustana business and music majors about how technology is revolutionizing the music industry.
Tim said, "Music is an industry that is going through a transformation where it's getting deconstructed and reconstructed and I think it's a really great time for someone that's interested to get involved."
Pandora is an Internet radio station that Westergren created in 2000 that blends music artists with similar sounding bands to personalize radio to listeners and help non-mainstream musicians get noticed. For students hearing the first hand accounts, it is a better way to learn the ropes.
Westergren says he had no idea that Pandora would be such a success but is grateful that the technology was there and allowed him to capture his vision. Now a decade later he says the door is still wide open for those who decide to step through.
"There are a lot of these tools that you could be 22 years old and actually get involved right away without having to do apprenticeships," said Tim, "I think it's a very exciting time for potential entrepreneurs."
As the Internet continues to advance Westergren can only imagine about what this group of students will create next for the world of music and technology.
"The more access, the easier it gets, the more ubiquitous something like Pandora is, the more exciting this story becomes" Tim says.
Pandora has over 65 million registered users which make up more than half of all the Internet radio station listeners combined.
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