Victim of Advertising

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By Chris Studer

I've been advertised to my entire life. If you were born after television came to be, you're a victim of advertising. I guess for me, advertising pays my mortgage (since I work at a TV station and all). But the reality of advertising is showing through in my little 3-year-old daughter more than I'd like to admit.

I know a lot of people say you shouldn't let your kids watch much TV or a lot of movies. I don't think my wife and I let her watch too much television (well, maybe sometimes) but it's funny (and slightly concerning) how much she soaks up.

A few weeks ago she came to my wife and said, "Mommy, my hair is shiny and soft, I have Pantene hair." Pantene of course being the shampoo. Then not long ago she told me, "Daddy, I have prickly legs, I need Veet." I had no idea what she was talking about (since my legs can be described as furry rather than prickly) but apparently Veet is a hair removal product. There are other examples, but you get the idea.

I've said it before, I'll say it again, advertising people are some smart cookies. They know exactly where and when to advertise products, and are selling more products for moms during Dora The Explorer than they are to the kids.

But it seems my daughter is going to be another victim just like her dad. Which I don't think is such a bad thing...even though others definitely might...

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