SIOUX FALLS, S.D. (KSFY) - This Valentine's Day, lovers are expected to spend $19.6 billion on flowers, chocolate, cards and more.
The National Retail Federation said people shopping are also expected to spend about $7 more than last year -- about $144 -- on the person they are shopping for.
Local businesses are reaping the rewards of the day, and some of them are even partnering up to make the day even more memorable for the people they are delivering to.
"We've done it for I think three years now," The Flower Mill owner Stacy Schaap said.
A barbershop quartet delivering Valentine's Day flowers -- it is something The Flower Mill in Sioux Falls said is something extra they can offer customers.
"It's so much fun, it's been great, if you ever get the chance to do it, it's a lot of fun," Schaap said.
For the quartet, the "All-Nighters"...
"We've probably got 12 or so that are paid serenades," member Kyle Boese said.
...They have not only got a packed day of deliveries ...
"When we have time in our schedule we like to fill in the holes by popping by a nursing home or a school," he said.
...They also spend some extra time at their scheduled stops when they can.
"We had a serenade for a nurse at the VA earlier, and we sang a couple other songs for some other nurses and stopped in the lobby and sang a patriotic song for the veterans," Boese said.
The "All-Nighters" do not stop singing, even when they stop for lunch.
"It is something a little more unique than the flowers and the candy," he said. "We draw a lot of attention, no matter where we are."
But as for the flowers and the candy...
"It is crazy," Schaap said.
She said she has got more than double the amount of employees she usually has.
"Usually we have one of two drivers, we have 12 out today," she said. "All of our front help people are here, usually we have one or two, today we have five."
And although the day can be hectic...
"We have over 500 deliveries, it's just been super crazy, the phones have been ringing off the hook, so it's a great day," Schaap said.
"We end up singing to a lot more than just the intended recipient," Boese said. "We just have a great time with it. I think we get more out of it than the people that we're singing to."
The Flower Mill said it will be open late, probably until 8 p.m. or 9 p.m. Wednesday filling orders and expects to making deliveries well into the evening.
The "All-Nighters" are also still available. The best way to find them is through their Facebook page.
The National Retail Federation said Valentine's Day spending is expected to be up about $1.4 billion from last year.