Sioux Falls, S.D. - It’s the first major weekend of the holiday shopping season and this year, online sales are expected to top in-stores purchases. Millions of people across the country are searching the shelves for the best deals and stores are doing what they can to bring in those shoppers.
“Basically a lot of its toys for grandchildren. I like to get activity toys to keep them busy,” Estherville, Iowa shopper Audrey Whitacre said.
The National Retail Federation said 69 percent of Americans will shop at some point between Thanksgiving and Cyber Monday.
“Some of the things we're shopping for today is a lot of kid’s toys. My children love to play with play kitchen sets, Daniel tiger, puzzles games, and Pokémon,” one shopper said.
Shoppers are expected to spend five billion dollars online this Black Friday.
“Online sales are definitely growing strong,” Target Store Manager Kari Karsky said.
Businesses and shoppers said the experience is great in-store.
“There’s so many good door busters and there’s so many people here today so I think a lot of people do, do both,” one shopper said.
“Having a more one-on-one experience with people is a little bit more meaningful and we care about what every single persons shopping for when they come in. So to offer that experience is a little bit more meaningful I think for everyone,” Primp Boutique Store Manager Andrea Greve said.
Even though you may have more people to duck and dodge to get that gift,
“Brick and mortar is always going to be important. I mean that special service that face-to-face with our guests is something that they really value,” Karsky said.
“I like to come in person because I like to actually see what I’m actually getting. I’ve had things in the past where I’ve bought that it really wasn't what I expected. So this way at least if I see it I know what I’m getting,” Whitacre said.
So if you're out trying to beat the rush for those holiday presents, shoppers have some advice for you.
“Be friendly to everybody. Everybody’s wanting the same Christmas goodies and cheer. So just be nice and kind and courteous,” one shopper said.
Many people said even though online deals are becoming more popular, nothing beats the in-store experience. Whether you plan to shop online or in-store, businesses and shoppers said it's best to prepare and give yourself plenty of time.