(KSFY) - R&B icon Smokey Robinson will perform on the “Mount Rushmore’s American Pride” float in the 91st Macy’s Thanksgiving Day Parade next week.
For the eighth year in a row, the “Mount Rushmore’s American Pride” float will appear in the parade.
According to the South Dakota Department of Tourism, an estimated 3 million spectators will watch from New York while more than 50 million television viewers watch nationwide.
The Department of Tourism hopes to drive new and repeat visitors to the state and to generate brand awareness.
Smokey Robinson will be joined by the South Dakota Department of Tourism’s Mount Rushmore mascots.
The float will make its national appearance on NBC on Thursday, November 23rd, between 9 a.m. and noon in all time zones.