Black Hills State students creating Super Bowl ad for school

RAPID CITY, S.D. (AP) - Students at Black Hills State University are getting a shot at creating their own advertisement for the college that will air locally in western South Dakota during the Super Bowl.

Students must focus their advertisements on the school's new tagline, "Where Anything Is Possible." The school will select the best advertisement submitted and it will be broadcast by the NBC affiliate in the Black Hills.

The finished product will air during the game and is expected to be seen by about 75,000 people.

School officials say they may use some of the entries that don't win for university events and other marketing purposes.

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