A Sioux Falls committee selected a firm to research naming rights and sponsorship possibilities of Sioux Falls' potential events center.
The Superlative Group was chosen out of five other firms for the job.
Its job is to help find sponsorship opportunities and decide on the number of box suites, as well as other promotional decisions -- not decide the naming rights or an actual name for the future center.
The firm is still waiting for the city council to approve $65,000 for the research.
It will conduct research and report back to the city council.
The council hopes the analysis will help maximize the return on future proposed events center investments.