The Tyson Events Center - KSFY News - Sioux Falls, SD News, Weather, Sports

The Tyson Events Center

Posted: Updated:

Those who support the Sioux Falls Events Center idea often say we need one here because all the good shows go to Sioux City.

And it may be the biggest competitor for Sioux Falls, if voters say yes next Tuesday.

Traveling through Sioux City, Iowa...it is nearly impossible to miss the Tyson Events Center.

Located adjacent to I-29, it is one of the most visible signature features the city has.

It's doors first opened in 2003.

It has 10,000 seats and it owned by the city of Sioux City.

And this man was one of the driving forces behind it. "It made our downtown a viable, vibrant opportunity not only for those in Sioux City but for attracting opportunity in the region." Craig Berenstein is a former mayor of Sioux City and he saw the Tyson Events Center project through...from conception to construction to it's opening day.

And he says if he had it to do over again today....knowing what he knows...he would do it. "It triggered additional opportunity with restaurants, hotels, other entertainment venues and just an exponential impact."

Berenstein was a big supporter of the project and says he did face some criticism and tough questions from residents.

Their events center plan did not go to a public vote; instead, it was decided on the city level.

And Berenstein says the success at Tyson is proof that the right decisions were made.

"Reba McIntire will be here this month; we have the NAIA volleyball national tournament and Lady Antebellum will be coming up in December." Aran Rush is the executive director at the Tyson Events Center and he is a popular guy in Sioux City. "Whenever people know where I work, they always tell me what show they want to see."

Rush has a history of managing venues that host big events and he says he always feels a sense of caution when he hears about a city ...like Sioux Falls..that is thinking about building a new events center. "Just because you build something bigger doesn't mean you're going to get more shows. You gotta buy tickets. Its all about selling tickets."

Rush cautions, building something shiny and new doesn't necessarily mean a city will automatically get big acts to come and play.

He says he has seen several cities build a new events center and it is hot for the first year...but after that, the going gets tough.

Rush says instead of building a new events center, he would advise the city of Sioux Falls to create an entertainment endowment fund...say 10 million dollars...and use the money to entice big acts to play Sioux Falls....but at the existing Arena. "I think people sometimes underestimate what they already have. There are a lot of great things happening in Sioux Falls."

But then consider this from former Sioux City mayor Craig Berenstein...the mayor who helped lead the effort to build the Tyson Events Center. "When we looked at the project, the issue of what was available within our core market was relevant." Berenstein says when the Tyson was on the drawing board, they drew a 100 mile circle around Sioux City to see what the potential competition would be....and determined they would be able to draw people from the Sioux Falls area...because there was nothing in Sioux Falls similar to the Tyson Events Center.

And Berenstein tells me, what really helped clear the way for the Tyson Events Center.....the state of Iowa paid for 40% of it. "This was about a 50-51 million dollar project and about 20-22 million dollars of this project was state funds." At the time the Tyson Events Center plan was conceived, the state of Iowa was doling out millions to cities who could show the money would change their communities for the better.

The state of Iowa...like the city of Sioux City...agreed that the Tyson Events Center would be a game changer for the city and helped revitalize it's downtown area...which Berenstein says....it did.

Again, the state of Iowa paid 40% of the cost of the Tyson Events Center.

I asked former mayor Craig Berenstein if he thinks the city would have built their events center if they had to finance 100% of the cost.

He says "yes"...he adds it would have been riskier but he also says sometimes to get big rewards, you have to take big risks.

2011 KSFY News. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

  • Survey finds support for Atlantic salmon in Oahe

    Survey finds support for Atlantic salmon in Oahe

    Friday, July 25 2014 4:05 AM EDT2014-07-25 08:05:15 GMT
    A survey by South Dakota wildlife officials has found that few anglers object to the addition of Atlantic salmon to Lake Oahe.More >>
    A survey by South Dakota wildlife officials has found that few anglers object to the addition of Atlantic salmon to Lake Oahe.
    More >>
  • Mines students, others present research in Pierre

    Mines students, others present research in Pierre

    Friday, July 25 2014 4:04 AM EDT2014-07-25 08:04:11 GMT
    Undergraduate students who have conducted research in metallurgical engineering and other topics this summer are set to present their work at a symposium in Pierre.More >>
    Undergraduate students who have conducted research in metallurgical engineering and other topics this summer are set to present their work at a symposium in Pierre.More >>
  • Home for Austin one step closer to completion

    Home for Austin one step closer to completion

    Thursday, July 24 2014 11:31 PM EDT2014-07-25 03:31:44 GMT
    Austin Coffee’s arms and legs were amputated when he was just three years old to save him from a rare form of Meningitis. Thursday, the now seven-year-old is getting ready to move into a new house built especially for him.More >>
    Austin Coffee’s arms and legs were amputated when he was just three years old to save him from a rare form of Meningitis. Thursday, the now seven-year-old is getting ready to move into a new house built especially for him.More >>
  • Watering restrictions in effect for Brandon

    Watering restrictions in effect for Brandon

    Thursday, July 24 2014 11:28 PM EDT2014-07-25 03:28:27 GMT
    Starting Thursday, neighbors in Brandon will be under a water restriction. Those with even-number addresses can water on even-number days and those with odd-number addresses can water on odd-number days.  Watering is prohibited between 10 a.m. and 6 p.m. Starting Thursday, neighbors in Brandon will be under a water restriction. Those with even-number addresses can water on even-number days and those with odd-number addresses can water on odd-number days. Watering is prohibited between 10 a.m. and 6 p.m.
    Starting Thursday, neighbors in Brandon will be under a water restriction. Those with even-number addresses can water on even-number days and those with odd-number addresses can water on odd-number days.  Watering is prohibited between 10 a.m. and 6 p.m. for everyone. More >>
    Starting Thursday, neighbors in Brandon will be under a water restriction. Those with even-number addresses can water on even-number days and those with odd-number addresses can water on odd-number days.  Watering is prohibited between 10 a.m. and 6 p.m. for everyone. More >>
  • Avera Medical Minute AMcK: Raising the standard of cancer care

    Avera Medical Minute AMcK: Raising the standard of cancer care

    Thursday, July 24 2014 11:14 PM EDT2014-07-25 03:14:28 GMT
    It's a fair bet that cancer has touched your life. Whether it's you personally or through a friend or a loved one. While the diagnosis can be crushing, it's not a defeat. With each day, medicines and tools are getting better.More >>
    It's a fair bet that cancer has touched your life. Whether it's you personally or through a friend or a loved one. While the diagnosis can be crushing, it's not a defeat. With each day, medicines and tools are getting better.
    More >>
  • Prosecutor: Doctor fires back at hospital gunman who killed one

    Prosecutor: Doctor fires back at hospital gunman who killed one

    Thursday, July 24 2014 9:40 PM EDT2014-07-25 01:40:00 GMT
    A psychiatrist who was grazed by gunfire from a patient at a hospital on Thursday helped stop the patient by apparently using his own weapon to shoot and wound him, but not before a caseworker was killed, authorities said.More >>
    A psychiatrist who was grazed by gunfire from a patient at a hospital on Thursday helped stop the patient by apparently using his own weapon to shoot and wound him, but not before a caseworker was killed, authorities said.More >>
  • Officials: ISIS blows up Jonah's tomb in Iraq

    Officials: ISIS blows up Jonah's tomb in Iraq

    Thursday, July 24 2014 9:38 PM EDT2014-07-25 01:38:55 GMT
    If you blink during the video, you might miss the moment Jonah's tomb in Mosul, Iraq, explodes. The first few frames show the revered shrine towering over its landscape. There's a sudden burst of dust, fire and smoke. Then, nothing.More >>
    If you blink during the video, you might miss the moment Jonah's tomb in Mosul, Iraq, explodes. The first few frames show the revered shrine towering over its landscape. There's a sudden burst of dust, fire and smoke. Then, nothing.
    More >>
  • Prep work begins for fence installation at Van Eps Park

    Prep work begins for fence installation at Van Eps Park

    Thursday, July 24 2014 7:25 PM EDT2014-07-24 23:25:53 GMT
    Van Eps park has seen a lot of activity the past few weeks. Many have complained about people hanging out and drinking in the park. Thursday, the park was busy with construction equipment.More >>
    Van Eps park has seen a lot of activity the past few weeks. Many have complained about people hanging out and drinking in the park. Thursday, the park was busy with construction equipment.More >>
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and KSFY. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service or our EEO Report.