92,000 square feet, three work centers, and a cacophony of sounds make up Sencore, a technology company that has been thriving in Sioux Falls since 1951.
"We're an engineering partner to the video broadcast industry, and we manufacture and design equipment that supports the delivery of television signals from all the major cable providers and satellite providers," said Sencore President Thomas Stingley.
From start to finish, Sencore creates and constructs signal transmission solutions.
"Various processes happen here," said Brad Eleeson, a Product Release Test Group Supervisor at Sencore. "There's video decoding, audio, RF such as satellite or terrestrial off-air."
Sencore employees admit they speak a different language here. Acronyms are part of their everyday vernacular. In plain terms, Sencore wants to make sure the TV viewer sees the best picture.
"You can see all of the details and skin tones and facial expressions and all the fine details," said Eleeson.
And, hears the best quality.
"Make sure it is pure and clean of free and errors," added Eleeson.
Sencore's plethora of products are so good they've been used for the most glamorous and most watched television events.
"That's a huge accomplishment for everybody here at Sencore as well as for the state of South Dakota for us to be able to play in such a highly technical field as this," said Eleeson.
"I think the world is only getting smaller," added Stingley. "As we grow our business and see where TV is starting to expand, areas in the international arena are really important to us."
Right now Sencore is moving into markets such as India, Argentina, and Chile. As the demand for their products grows, Sencore needs more than its 180 employees.
"We're currently hiring, so I'm proud to say we're adding software engineers and hardware engineers primarily focused on digital TV," said Stingley.
The international growth doesn't mean Sencore is looking to move out of South Dakota.
"I also don't see us out-sourcing. For us it's not cost effective to out-source. We want to stay here in the US," said Stingley.
He says South Dakota has been good to Sencore, and, in turn, Sencore is indebted to the state.
"Made in South Dakota has given us access to business that maybe we wouldn't have had access to."
