Beef Products Incorporated has filed $1.2 billion lawsuit against ABC News and members of its team.
You may recall back in March, BPI claimed ABC News began a month-long disinformation campaign leading people to believe BPI's product was unsafe and unhealthy, calling it a filler and 'pink slime'.
BPI strongly disagreed saying it is 'lean finely textured beef'.
Thursday morning, BPI company officials addressed the media at their Dakota Dunes headquarters to announce the billion-dollar lawsuit they filed in Union County.
In the 236 page lawsuit document, officials say the effects of the 30 days were devastating for the company and their biggest message: it took 30 years of hard work that was decimated in 30 days by ABC's alleged misconduct. They also claim ABC mislead consumers and interfered with the company's business relationships which led supermarket chain partners to stop selling the products.
BPI counted more than 200 false statements by the network deemed inconsistent with information from the USDA, FDA, food safety organizations and various experts.
"There's nothing about the appearance or facts about this product that, in any way, should have caused ABC News to tell the American public that this is 'slime' and get the public so riled up about the product that they would stop using it. But that's exactly what ABC did," Attorney Dan Webb said.
Beef Products Incorporated says 80% of their profits were lost immediately. 3 out of 4 manufacturing facilities were shut down which laid off roughly 700 employees. There was a total loss of nearly $400 million in profits.