Beef Products Incorporated, based in the Dakota Dunes, filed a $1.2 billion lawsuit against ABC News and members of its team.
It was a press conference, Thursday morning, that drew dozens of media from across the area ready to hear why BPI is fighting back.
"It's 100% beef, approved by the USDA, it's not anything close to slime. It's nutritious, safe and cost-effective. All of that was communicated to ABC. They knew those facts but ran the story anyway," Attorney Dan Webb said.
The company says ABC News made 200 false statements wrongly accusing their products and repeatedly calling them 'pink slime'.
"What ABC said is that it's not beef. It is 100% beef. ABC stated it was filler when it is not. It is 94-97% lean beef," Craig Letch said.
They explain that demand for leaner beef came in the 1980s which is when Eldon and Regina Roth started growing their company creating what they call lean finely textured beef. Now, the company claims that reputation is lost.
"Every night on TV, they ran a black list of the supermarket chains in America that sold ground beef that contain our lean beef product," Webb said.
As a result, BPI says 3 of its 4 plants were shut down and 700 employees were laid off. Their biggest message to a future jury: 30 years of hard work were destroyed in just 30 days.
"When you have a good product, made by a good company, this should not have happened. This conduct by ABC News, there was no justification for what they did to this company," Webb said.
Wednesday, April 16 2014 5:18 AM EDT2014-04-16 09:18:42 GMT
Construction season is here and drivers are feeling the effects. Sioux Falls projects are underway with $31.6 million worth of work done to roads and intersections. West 41st Street between Sertoma andMore >>
Construction season is here and drivers are feeling the effects. Sioux Falls projects are underway with $31.6 million worth of work done to roads and intersections.More >>
Tuesday, April 15 2014 11:40 PM EDT2014-04-16 03:40:05 GMT
If James McVay is put to death within the next 9 months, it will mark the third time during Governor Dennis Daugaard's first term in office that someone will be put to death in South Dakota. We wantedMore >>
South Dakota Governor Dennis Daugaard tells KSFY News he supports the death penalty, but also says overseeing the process of capital punishment does weigh on him.More >>
Tuesday, April 15 2014 11:19 PM EDT2014-04-16 03:19:18 GMT
PIERRE, S.D. (AP) - South Dakota Governor Dennis Daugaard is urging communities to plan events to commemorate 125 years of statehood. The governor's office says participating communities will be eligibleMore >>
Communities interested in hosting a celebration must form a local committee and fill out an application.More >>
Tuesday, April 15 2014 11:12 PM EDT2014-04-16 03:12:33 GMT
Dr. Jeff Krall kept hearing about the same eye-related symptoms, resulting in another headache for his patients. After ten years of research, the Mitchell optometrist came to a conclusion. "We have foundMore >>
The symptoms are quite common - you get sleepy while reading a book or your eyes feel gritty and burn. Suddenly, you've got a headache, which a local optometrist specifically calls an eyeGraine.
Tuesday, April 15 2014 11:00 PM EDT2014-04-16 03:00:23 GMT
South Dakota is one of 32 death penalty states and right now, four men sit on death row. They are Charles Russell Rhines, Briley Piper, Rodney Berget, and James McVay - who was sentenced to die Monday.More >>
All four men have been convicted in grisly murders, but deciding whether the death penalty is appropriate is a difficult job.More >>
Tuesday, April 15 2014 10:30 PM EDT2014-04-16 02:30:09 GMT
We tend to learn best from experience and getting a hands on lesson to what we've read and studied. In the medical field it's no different. So how do you treat and simulate a spinal cord emergency? ItMore >>
We tend to learn best from experience and getting a hands on lesson to what we've read and studied. In the medical field it's no different. So how do you treat and simulate a spinal cord emergency? It starts with a simple tackle.More >>
Tuesday, April 15 2014 7:40 PM EDT2014-04-15 23:40:05 GMT
The remains found in a car pulled from Brule Creek in September belong to Pam Jackson and Cheryl Miller. Several clues helped unravel this four-decades-old mystery.More >>
As KSFY News first reported Monday night, the remains found in a car pulled from Brule Creek in September belong to Pam Jackson and Cheryl Miller. And investigators say their death was an accident. Several clues helped unravel this four-decades-old mystery.More >>
Tuesday, April 15 2014 6:42 PM EDT2014-04-15 22:42:39 GMT
It's been on year since a pair of blasts exploded at the Boston Marathon finish line. Now the city has begun to look forward while honoring those who lost their lives and were injured last April. ThisMore >>
An hour after Bruce Allen crossed the finish line at the Boston Marathon last year, the unthinkable happened.More >>