Beef Products Incorporated, based in the Dakota Dunes, filed a $1.2 billion lawsuit against ABC News and members of its team.
It was a press conference, Thursday morning, that drew dozens of media from across the area ready to hear why BPI is fighting back.
"It's 100% beef, approved by the USDA, it's not anything close to slime. It's nutritious, safe and cost-effective. All of that was communicated to ABC. They knew those facts but ran the story anyway," Attorney Dan Webb said.
The company says ABC News made 200 false statements wrongly accusing their products and repeatedly calling them 'pink slime'.
"What ABC said is that it's not beef. It is 100% beef. ABC stated it was filler when it is not. It is 94-97% lean beef," Craig Letch said.
They explain that demand for leaner beef came in the 1980s which is when Eldon and Regina Roth started growing their company creating what they call lean finely textured beef. Now, the company claims that reputation is lost.
"Every night on TV, they ran a black list of the supermarket chains in America that sold ground beef that contain our lean beef product," Webb said.
As a result, BPI says 3 of its 4 plants were shut down and 700 employees were laid off. Their biggest message to a future jury: 30 years of hard work were destroyed in just 30 days.
"When you have a good product, made by a good company, this should not have happened. This conduct by ABC News, there was no justification for what they did to this company," Webb said.
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