Falls Park turned pink Friday during the 7th Annual Pink Falls event sponsored by the American Cancer Society.
Crowds bundled up with blankets and scarves, battling the cold to show their support during Breast Cancer Awareness month.
Miss South Dakota Calista Kirby spoke at the event, sharing her family's battles with cancer and the work she is doing with the American Cancer Society in Sioux Falls.
The audience counted down the lighting of the pink falls and danced a pink glove dance with the Dakota Spirit Cheerleaders.
Several cancer survivors were in attendance. Iris Bonilla, a 14-year breast cancer survivor, said events like Pink Falls are extremely important to let everyone know that they too, can be a survivor.
"A lot of people need to know about this and the breast change and that there's a lot of updated medical things going on for survivors and that a lot of people survive it now," Bonilla said.
Colin Raehsler, an 11-year cancer survivor, shared his story with everyone at the event.
"The doctors had given me a one in ten chance of survival. Today, I'm proud to say, I am one in ten," Raehsler said.
His story of battling cancer during several years of his childhood showed everyone to never give up hope.