Concrete is the number one building material in the world and contractors across the country are uniting to raise breast cancer awareness.
The Avera McKennan Fitness Center is doing more than just "think pink" this October, it's literally cementing the slogan outside the doors. It's part of a national movement called 'Concrete Cares' and it has one specific goal.
"Have 50 different contractors in 50 different states pouring some pink concrete for breast cancer awareness." Said Ray Brooks of Brooks Construction.
This team of volunteers are stamping a pink ribbon for South Dakota. In the past two months, 30 states have already completed similar projects.
Concrete Materials, complete with their pink truck, supplied the concrete, while Brooks Construction provided the workers. Pouring the cement takes plenty of time and effort but for these guys it's a labor of love.
"Everybody here has been touched by breast cancer, my sister has had breast cancer, a lot of these guys someone in their family, everyone knows someone that's had it, we're just glad to be able to help out here, it's just a simple thing for us to do, to say hey we're here with you, we know how hard it is." Said Brooks.
It's not every day that a crowd gathers to watch people pour concrete but Karri Stearns and Judy Davis wouldn't miss it for the world. Both women are breast cancer survivors and say this is much more than a decorated slab of concrete.
"It's just a solid reminder of how important it is, if one woman looks at it and goes I better schedule my mammogram it's all worth it." Said Stearns.
Stamped just below the ribbon is the date May 11, 2013, the date of the next Avera Race Against Breast Cancer. It's a day that sparks so many memories for Judy.
"25 years ago this race was started in my honor and at that time I was very ill and I was young but I had the support of the community behind me and just the fact that I'm still here 25 years later to watch this ribbon go in means so much to me." Said Davis.
While the race will be celebrating it's silver anniversary, no one would argue against celebrating with a little pink instead. Now that it's complete, it will serve as an extra motivation for women to beat the disease.
"If someone is undergoing treatment and they come to the fitness center all they'll need to do is walk by and see the support they have behind them and the hope that it gives them." Said Davis.
As if the pink concrete wasn't enough, the pink ribbon is also lined with a special material that allows it to glow in the dark.
For more information about Concrete Cares or the Avera Race Against Breast Cancer just call 877-AT-AVERA.