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SOURCE: WPI Communications
For accounting firms that seek to increase revenue, WPI Communications, Inc., offers a new solution: an accounting client e-mail newsletter full of valuable information.
SPRINGFIELD, N.J. (PRWEB) November 20, 2012
For accounting firms that seek to increase revenue, WPI Communications, Inc., offers a new solution: an accounting client e-mail newsletter full of valuable information. Sent monthly, Accountant Client eNewsletter educates clients and referral sources with well-written articles geared specifically toward increasing business and generating new revenue.
The staff at WPI Communications handles everything, from writing articles to sending the e-mails. The accountants only need to provide their contact information and an e-mail list.
Accountant Client eNewsletter is written to encourage readers to contact their accountant about new matters. Topics covered in the newsletter include taxes, business planning, estate and retirement planning, insurance, succession planning, information technology, borrowing, cash management and more. All material is written in non-technical language by experts, and repeatedly fact checked and proofread.
Accountant Client eNewsletter is fully customizable. Accountants can change the colors or name of the newsletter, as well as add their own articles or announcements about their practice. WPI Communications does the work, including technical support, and provides accountants with quarterly reports showing exactly how many readers opened each issue, clicked through to specific articles or forwarded the newsletter to others.
The Accountant Client eNewsletter program is offered on a geographically exclusive basis, which means that only one accounting practice in a given practice area will be licensed to use it. Otherwise, the program will not work.
“Designing and writing a quality e-mail newsletter regularly is time-consuming,” said Steve Klinghoffer, president of WPI Communications. “I can’t tell you how many accountants have told me that they started their own e-mail newsletter but didn’t have the time to write all the material month after month.
“Accountant Client eNewsletter is the ideal solution,” he added. “It is a complete turn-key marketing system. We take care of everything, including sending the newsletter to the accountant’s subscriber list. Compare us with the competition—superior content, fully customizable, we do all the work and at a much lower cost.”
WPI Communications also publishes Client Information Bulletin and the Year-End Tax-Planning Letter, which keep accountants’ names in front of clients, prospects and referral sources. They give accounting firms a solid competitive advantage while delivering a steady flow of new business.
WPI Communications, Inc., helps accountants, attorneys, financial planners and other professionals market their practices through editorially based programs that position the practice as being knowledgeable, well trained and willing to communicate their expertise. WPI has been providing newsletter marketing services to professionals since 1952. For more information about WPI Communications or a free copy of “The Complete Guide to Newsletter Marketing for Your Professional Practice,” please call 800-323-4995, e-mail info(at)wpicommunications.com or visit http://wpicommunications.com/.
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