After a booming Black Friday for major retailers, Saturday was the small businesses time to shine during Small Business Saturday.
Shoppers in Sioux Falls and across America hit the streets to support locally owned businesses, find some one of a kind gifts and enjoy a more relaxing day of shopping.
The sounds of bells could be heard all over Sioux Falls Saturday meaning Christmas is right around the corner, but instead of hitting the mall, many people are heading downtown.
"I enjoy it very much, much more than the mall scene," said downtown shopper Mary Surprenant.
Jen Sohre, a mother of two, says small business shopping is a lot more relaxing than Black Friday shopping.
"Going downtown and shopping with the kids is a lot more fun than struggling with them in Wal-mart," said Sohre.
In response to Black Friday, American Express created Small Business Saturday, giving its customers five percent cash back on purchases made registered small businesses.
The credit card company also pushed the shopping event on Facebook, encouraging everyone to get out and shop.
Surprenant and her daughter Jenna did just that.
"I bought a necklace for my mom for her birthday in December, I'm still looking for a present for Christmas for my sister," said Jenna Surprenant.
The shopping event has been around since 2010, but local business owners say it really caught on this year.
"It's been amazing, it's been incredibly busy today," said Home Porch owner Juanita Larson.
Larson said she hasn't done the numbers yet, but she's sure she did a lot more business this year compared to previous years.
Many businesses downtown were crowed with shoppers today. Larson says its because lots of people in South Dakota like to shop locally and keep their money in the local economy.
But shoppers say they're also searching for the unique treasure they say only small shops can offer.
"Here in the store, we feature a lot of the local made products that are kind of different from Wal-Mart and Kmart products," said Larson.
"When you get something from a small business, I think it's a lot more personal when you give it to someone as opposed to something more generic that you often find in larger stores," said downtown shopper Mary Sweeney.
"If you go to the mall and get Christmas presents there's always a chance that 20 other people are going to have that exact same scarf, but when you shop at small businesses, you tend to find the more unique items," said Jenna Suprenant.
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