The President's proposal has increased the public conversation on gun control.
It also confirmed the fears of many South Dakota gun owners.
We did some checking and found several area gun stores saw a rush this afternoon by people looking to buy both guns and ammunition.
Gun and ammunition sales have been extremely busy for the past month in the initial aftermath of the Sandy Hook shootings.
But after the president's gun policy proposal, a fresh wave of people hit sporting goods stores early this afternoon.
Many people said they were just in browsing what is still available....but others said they want to make a purchase before any new gun regulations are implemented.
This sort of buying is leaving stores with empty gun racks and empty shelves that used to be full of ammunition.
But the high demand is also raising prices on a lot of products. Gun owner Lora Hubbel told us, "I tried to go to Walmart last night but they were out of every single drop of ammunition so then I called them and they said they were open at 9 and got here and that whole rack was full of 223s and the 223s are just gone now."
And this from gun owner Jeff Justesen. "They do have some here, but it's quite a bit more expensive than what it has been in the past."
Some of the hardest ammunition to find are magazine rounds. In his gun policy plan, President Obama said he would like to renew a 10-round magazine limit....so many rifle owners are stocking up in case the regulation is implemented soon.