It's pretty hard to miss.
"It catches everybody's eyes. It's scene by thousands of people not just once in awhile, but over and over and over again. That's the beauty of it," said Avera Director of Breast Health, Jill Schultz.
The giant pink bus is a direct message to Sioux Falls about cancer awareness and prevention. Avera McKennan, Sioux Falls Fire Rescue, and Sioux Area Metro partnered to make the pink statement happen.
"It's one more way of reaching the public and helping the public. It's all about getting our message out not just about fire issues but health and disease," said Sioux Falls Fire Chief, Jim Sideras. "Because, if we can make Sioux Falls healthier and safer that's what it's all about."
The partnership garnered two national awards, celebrating and recognizing local heroes among us. The awards are certainly appreciated, but for those involved the pink bus is all about battling the disease that affects one in eight women.
"That extra reminder that oh yes, my mammogram is due or I should check with our family members if they're getting there's done. It just keeps that public awareness going."