How Embrace Church used social media to beat the storm - KSFY News - Sioux Falls, SD News, Weather, Sports

How Embrace Church used social media to beat the storm

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 Talk about rough timing.
 Embrace Church is Sioux Falls was set to debut a new evening service tonight but worried the weather would cut back on attendance.
 But thanks to this church's social media plan....the service went on as scheduled.

 They are conditions no one likes to brave: cold, snowy, windy.
 At Embrace Church, they were wondering how many would show up for their new Sunday night service.
 But bad weather....isn't stopping the folks at Embrace.

 "We had a gal this morning who joined us from China. She's from here in Sioux Falls but is out of town." That's right: Pastor Adam Weber said "China". She was able to take part because embrace church does something few churches do...they stream their services...live...on the Internet.

 "I'm kind of a Twitter, Instagram, Facebook junkie and I think live stream is an awesome way to reach people who either can't get to a church or are not comfortable with a church." Aubrey Bohl is an Embrace parishioner and has watched services on-line during mission trips to Haiti.
 And she says this winter storm proves that Embrace's plan of offering live church services on line is a wise investment. "Embrace is full of young families ...a lot of these people have kids under the age of 10 and getting your kids out in this kind of weather is scary."

 But for Pastor Adam Weber, live streaming's benefit isn't about a four letter word....snow....it's about the good word. "It gives people an opportunity to see what we are all about before committing and actually coming through the front doors. that's pretty awesome."

 And Embrace's next step will involve designing interactive church services for those who choose to take on-line.

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