MENLO PARK, Calif. (AP) - Facebook CEO Mark Zuckerberg says the company is not building a phone or an operating system. Rather, Facebook is introducing a mobile experience called "Home" that makes the social network the hub of any smartphone that runs Google's Android operating system.
Zuckerberg says users can have an experience on Android phones that they can't have on other platforms. That's because Google makes the software available on an open-source basis, allowing others to adapt it to their needs.
The new product, called "Home" because it resides on the home screen of Android phones, is a family of apps designed around people's Facebook connections. Zuckerberg says the goal is to put "people before apps."
The move that coincides with rapid growth among the number of users who access the social network from smartphones and tablet computers and Facebook's aim to evolve from its Web-based roots into a "mobile-first" company.
"What Facebook wants is to put itself at the front of the Android user experience for as many Facebook users as possible and make Facebook more elemental to their customers' experience," said Forrester analyst Charles Golvin.
The move could help to attract more mobile advertisers. Though mobile ads were a big concern for Facebook's investors even before the company's initial public offering last May, some of the worry has subsided as the company muscles its way into the market.
Last year, Facebook began showing ads to its mobile audience by shoehorning corporate-sponsored content into users' news feeds, which also include updates from friends and brands they follow. Facebook now faces the challenge of showing people mobile ads without annoying or alienating them.
The mobile advertising market is growing quickly, thanks in large part to Facebook and Twitter, which also entered the space in 2012. Research firm eMarketer expects U.S. mobile ad spending to grow 77 percent this year to $7.29 billion, from $4.11 billion last year.
EMarketer said Wednesday that it expects Facebook Inc. to reap $965 million in U.S. mobile ad revenue in 2013. That's about 2.5 times the $391 million in 2012, the first year that Facebook started showing mobile ads. Clark Fredricksen, vice president at eMarketer, says "there are some clear reasons why a deeper integration with mobile operating systems and handsets make sense for Facebook. At the end of the day, the more deeply Facebook can engage consumers, no matter what device or operating system or handset," the better.
Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Thursday, February 20 2014 7:42 PM EST2014-02-21 00:42:09 GMT
Behind the glory of football there are the scars and bruises. Some visible, some not. We still have much to learn about the health risk football puts on it's players, but some of the biggest strides inMore >>
Behind the glory of football there are the scars and bruises, some visible, some not. We still have much to learn about the health risk football puts on it's players, but some of the biggest strides in research are happening on South Dakota's fields.More >>
Saturday, March 8 2014 11:06 AM EST2014-03-08 16:06:58 GMT
KUALA LUMPUR, Malaysia (AP) — Vietnamese air force planes on Saturday spotted two large oil slicks close to where a Malaysia Airlines Boeing 777 went missing earlier in the day, the first sign that theMore >>
There was no confirmation that the slicks were related to the missing plane, but the statement said they were consistent with the kinds that would be produced by the two fuel tanks of a crashed jetliner.More >>
Friday, March 7 2014 11:09 PM EST2014-03-08 04:09:14 GMT
KUALA LUMPUR, Malaysia (AP) - Search and rescue teams are looking for a Malaysia Airlines passenger jet with 239 people aboard - including three adult Americans and one infant. The airline says it lostMore >>
Malaysia Airlines says the plane was carrying 227 passengers, including two infants, and 12 crew members.More >>
Friday, March 7 2014 10:31 PM EST2014-03-08 03:31:23 GMT
Six weeks after arson shuttered the Co-op Natural Foods Store, shelves are stocked and customers are coming through the doors once again. And it's not just the food they're excited about. "The thingMore >>
Six weeks after arson shuttered the Co-op Natural Foods Store, shelves are stocked and customers are coming through the doors once again.More >>
Friday, March 7 2014 9:19 PM EST2014-03-08 02:19:54 GMT
A Yankton man was found dead in a mobile home, Friday morning and Police are calling it a homicide. It happened on the 1100 block of E. 8th Street near Peninah Street. That's on the southeast part ofMore >>
Authorities say a Yankton man has been charged with second-degree homicide as murder in connection with his uncle's death.More >>
Friday, March 7 2014 9:04 PM EST2014-03-08 02:04:53 GMT
The Aberdeen Regional Airport is going to try and add a little excitement to its walls. The airport has hired Aberdeen artists Nick and Nicole Fischer to paint a mural to place on the wall in the airport'sMore >>
The Aberdeen Regional Airport is going to try and add a little excitement to its walls. The airport has hired Aberdeen artists Nick and Nicole Fischer to paint a mural to place on the wall in the airport's center waiting room. The mural will depict Aberdeen's history.More >>
Friday, March 7 2014 8:57 PM EST2014-03-08 01:57:38 GMT
KUALA LUMPUR, Malaysia (AP) - Malaysia Airlines says it has lost contact with a plane carrying 227 passengers and 12 crew on route from Kuala Lumpur to Beijing. The airline says that Flight MH370 hasMore >>
The airline says that Flight MH370 has lost contact with Subang air traffic control at 2:40 a.m. Saturday.More >>
Friday, March 7 2014 8:37 PM EST2014-03-08 01:37:00 GMT
Sporting their favorite jerseys, they huddle around former Viking Ben Leber just hoping he'll sign one of their items. But, Leber isn't in at Robert Bennis Elementary in Brandon to talk football.More >>
More than 60 percept of students don't eat breakfast daily, that's according to the American College of Sports Medicine. So, what's being done to change this statistic?More >>