Bad weather could be to blame for low beer sales in First Quarte - KSFY News - Sioux Falls, SD News, Weather, Sports

Bad weather could be to blame for low beer sales in First Quarter

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Trees, power lines and people's psyches were not the only things hurt by the recent storms that pummeled the country this spring. A rough start to spring, keeping people indoors, may be the cause of falling beer sales.

In the first quarter of 2013, Anhueser-Busch, the world's largest brewer, reported a 4.1 percent drop in sales to retailers. Sales for MillerCoors also dropped 3.3 percent.

In its financial report released Tuesday, Anheuser-Busch said the performance was impacted by short term pressure on consumer disposable income, gas prices, and a difficult weather.

It appears April looks even more troublesome for breweries, as Ad Age reported beer business is down 2.8 percent for the four weeks through April 13.

However, Craft beer sales continue to rise and liquor sales held their own despite the bad weather, Ad Age reported Tuesday.

That's because light lagers are more susceptible to unseasonably cold weather than either craft beers or liquor brands, Beer Business Daily Editor Harry Schuhmacher told Ad Age. Schuhmacher told Ad Age craft beers and spirits are typical indoor drinks.

Whatever the cause may be, Anheuser-Busch said in its 1st Quarter earnings report that it remains confident "in the long term potential of our brands and continued to invest behind them, even in a tough quarter, with sales and marketing investments for the company increasing by 3.5 percent, compared to 1Q12."

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