Big brewers cite late spring for falling beer sales - KSFY News - Sioux Falls, SD News, Weather, Sports

Big brewers cite late spring for falling beer sales

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Many people enjoy a cold beer on a hot day, so America's largest beer brewers cite the late spring as a reason for falling beer sales.

KSFY News spoke with some local beer retailers to find out how business is going.

Some of the world's largest brewers claim sales are down, due to the cold weather, but beer retailers say tastes have changed.

Paul Damyan owns Sid's Liquor and he admits our tastes may change but our cravings stay the same.

"It happens every winter, people want a nice cold beer when it's hot an humid outside they don't necessarily want a cold beer when it's below zero," Damyan said.

And Jerry Hauck, owner of Monk's and a craft beer pioneer here in Sioux Falls, tells us the beer business isn't going away anytime soon.

"There's been tremendous growth within this industry. I was just at the American brewers conference in Washington D.C. a month ago and I'll guarantee you there wasn't anybody crying in their beer," Hauck said.

Big brewers such as Anheuser-Busch, MillerCoors and Heineken USA say their sales are down. but many believe beer drinkers are choosing new craft over the old draft.

"A lot of people who didn't think they liked beer, like it now because there are a lot of flavors available. it's a great companion to just about any food, it's just hard to beat," Hauck said.

And Damyan says no matter what people are drinking, they're still drinking beer.

"Twenty-five percent of our sales for the last 10 years has been beer, consistently, there's been no change," Damyan said.

Sales may be down for the big brewers but the beer business is still going strong.

Hauck tells us the law changed in the 70s to allow for micro-breweries.

Ever since then, the market and the craving for beer has changed.

A greater demand for local brewers using local ingredients helped fuel that demand.

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