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Third-Annual Survey Showcases Marketing Insights for Impact with 16-to-24-Year-Olds
SANTA CLARA, Calif., Sept. 24, 2013 /PRNewswire/ -- Chegg, the student hub, today revealed the findings of its third-annual "Undercover With College Students" survey profiling attitudes and behaviors among this important and influential group. According to the survey, today's college students customize their own experiences across most aspects of life. While past generations focused on "fitting in," today's 16-to-24 year-olds expect "made-to-order" solutions tailored to their personal circumstances and preferences. This has important implications for brand marketers targeting this demographic.
"College students expect choice and the ability to control many aspects of their lives," said Elizabeth Harz, vice president of business development at Chegg. "Marketers who understand how today's 16-to-24-year-old consumers think and customize their approach to engaging this 'made-to-order' generation have an advantage. We help them gain and leverage this perspective."
This "made-to-order" generation customizes three important aspects of college-student life:
Chegg will reveal its original research at 11am ET today during Advertising Week in New York. For a summary of key findings from the 2013 "Undercover With College Students" study, please email firstname.lastname@example.org.
Chegg, the student hub, is transforming the way millions of students learn by connecting them to the people and tools needed to succeed in college through homework help, course selection, eTextbook and textbook options as well as school and scholarship connections. Students nationwide use Chegg 365 days a year to make learning easier, more accessible and more productive. As a part of the company's philanthropic efforts, Chegg is dedicated to its Chegg For Good program, which empowers students to be a catalyst for change on their campus, in their communities and around the world. From starting as a textbook rental company to evolving into the student hub, Chegg is enhancing education for millions of students by saving them time, saving them money and helping them get smarter.
For more information, visit www.chegg.com.
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