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SOURCE American Beverage Consortium
eBev 2013 Partners with Social Media Monthly, Word of Mouth Marketing Association, and Twine Social Furthering the Conference's Digital Media Focus
LOS ANGELES, Oct. 21, 2013 /PRNewswire/ -- American Beverage Consortium is pleased to announce social media partnerships with Social Media Monthly, Word of Mouth Marketing Association (WOMMA), and Twine Social to strategically educate professionals on how to better navigate the digital, mobile, and social media marketing landscapes in the beverage industry.
These new partnerships add to eBev 2013's impressive roster of sponsors and media partners, and will help provide beverage manufacturers, bottlers, distributors and retailers with the latest insights and valuable content regarding successful social media development and strategy.
Social Media Monthly is the first and only print magazine devoted to educating its readers on how to optimize social media, stay tuned to timely trending topics, and understand the latest leading-edge platforms, apps, and important marketing strategies. This magazine will provide eBev 2013 attendees innovative strategies to help tackle the dynamic social media landscape within the beverage industry.
WOMMA is the official trade association dedicated to word of mouth and social media marketing. At eBev 2013, WOMMA will help marketers develop engaging social media marketing practices and identify measurement standards while defining best practices for the beverage industry.
TwineLive aims to drive social engagement through captivating social media content including branded image sharing, content hashtags, and other dynamic visual strategies. Twine will provide a digital experience for marketers at eBev 2013 by featuring on-site social photo stations. At the stations, eBev 2013 attendees can take a photo with the hashtag #eBev2013, which will be posted directly to the twineLIVE app and shared to your social sites. The app also allows you to continue sharing photos from your personal device to the eBev 2013 branded galleries in the cloud. This technology demonstrates how beverage industry professionals can use real-time social media customer engagement to execute a tactical social media strategy for their own brands. Not to mention, the stations are perfectly shaped for beverage industry brand activations as GIANT bottles or cans.
Additional social media influencers including ReadyPulse, MomentFeed, and Ipsos SMX further provide attendees the opportunity to learn more about social media engagement in the beverage industry.
"Social media is an integral part of digital marketing campaigns and we are excited to be working with such influential social media gurus," said Alex Brooks, managing partner at American Beverage Consortium. "With help from our partners and sponsors, brand marketers will be able to bridge the gap between social media, digital marketing, and their current campaigns to further push their marketing efforts while building loyal brand ambassadors."
eBev 2013 is a three day conference hosted by the American Beverage Consortium that will focus on navigating digital, mobile, and social media marketing in the beverage industry. Conference speakers will touch on challenges facing the beverage industry when executing an optimal digital strategy.
The conference takes place from October 23, 2013 to October 25, 2013 at the Embassy Suites Denver-Downtown in Denver, Colorado.
Additional eBev 2013 partners include Adknowledge, Qfuse, PR Newswire, Tremor Video, Beverage Industry, Direct Marketing News, CMO.com, eXelate, KITE, and Marketing Maven.
To learn more about and register for American Beverage Consortium's first annual eBev 2013 conference, please visit beverageconsortium.com/event/ebev-2013.
About the American Beverage Consortium
The American Beverage Consortium is a unique solution for the beverage industry. With up-to-date news and a trove of resources, the American Beverage Consortium enables retailers, vendors and academic members of the beverage industry to come together and connect. This enables ideas to be shared, creativity to flourish and connections to be made.
The American Beverage Consortium provides all of its members with news about practically everything that moves in the beverage industry. With a unique five-chapter structure, labeled as retail, distribution and logistics, processing and manufacturing, marketing and communications, and packaging and bottling, the American Beverage Consortium is able to deliver a truly unique solution to its members. For more information about American Beverage Consortium, please visit http://www.beverageconsortium.com.
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