SOURCE Flash Networks
Innovative optimization of latest video standard improves user experience without changing video content
HERZLIA, Israel, October 22, 2013 /PRNewswire/ --
Flash Networks, the leading provider of mobile Internet optimization and monetization solutions, announced the availability of MPEG-DASH video optimization that reduces network congestion and improves the quality of experience for subscribers without manipulating video content. Flash Networks' MPEG-DASH optimization solution is part of the company's advanced video optimization solution that provides 30%-50% data reduction with no perceptible impact on video quality. Today a significant amount of YouTube traffic is delivered using the MPEG-DASH format.
Dynamic Adaptive Streaming over HTTP (DASH), developed under the Moving Picture Experts Group (MPEG), is an open international standard designed to replace multiple vendor solutions to simplify the process of streaming video to the ever-expanding variety of video viewing devices. The companies participating in the MPEG-DASH standardization include Microsoft, Apple, Netflix, Qualcomm, Ericsson, Samsung, and many others.
YouTube has implemented a unique flavor of MPEG-DASH that requires more sophisticated methods of optimization than standard MPEG-DASH. Optimization solutions that do not support MPEG-DASH are unable to positively influence the delivery of video with this format and therefore are less efficient overall. Flash Networks, by using proprietary methods, provides an advanced MPEG-DASH optimization solution, enabling mobile operators to provide a more consistent, higher quality of experience to its subscribers.
"Providing exceptional video quality is a huge challenge given the varying types of mobile video traffic that need to be optimized," said Ofer Gottfried, Chief Technology Officer at Flash Networks. "At Flash Networks, we continue to invest in research to lead the industry in providing cutting edge mobile video optimization to enable mobile operators to stand out in the crowd and earn lasting subscriber loyalty."
Harmony Video Optimization enables operators to optimize video traffic based on various parameters including date and time, network congestion, and subscriber information. Due to highly efficient transcoders and a unique system architecture, Harmony Video Optimization has a low footprint, resulting in a solution that is up to five times more cost-effective than other solutions. Flash Networks does not limit its optimization to a pre-selected list of sites, but sits at the heart of the network, inspecting, identifying, and then optimizing video traffic for a superior browsing experience and maximum data reduction.
About Flash Networks
Flash Networks, the leading provider of mobile Internet optimization and monetization solutions, enables operators to boost network speed, optimize video and web traffic, and generate over-the-top revenues from the mobile Internet. Sitting at the core of the network, Flash Networks' Harmony Mobile Internet Services Gateway accelerates LTE networks by 50% and reduces web and video traffic data by 30%, while providing operators with in-depth traffic analytics and user insights. In addition, with Harmony, operators can engage with their subscribers by offering an enhanced browsing experience while generating revenues from search, over-the-top content, and targeted advertising.
With offices in North America, Europe, Latin America, and Asia, Flash Networks services over 600 million subscribers daily and is proud to count among its customers top-tier mobile carriers including Orange, SingTel Group, MTS, T-Mobile, South Korea Telecom, and Telekom Austria Group. For more information, visit http://www.flashnetworks.com.
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