Some retailers kicked off the shopping season earlier than ever -- Kmart opened bright and early Thursday morning.
And throughout the day other stores followed suit including the Empire Mall, which opened at 8 Thursday night.
Not every shopper we spoke with agreed with opening on Thanksgiving was a good idea, but many say shopping is now becoming a part of their holiday tradition.
Lines outside of stores were a common site at the mall. Employees almost seemed like bouncers, letting a few customers in at a time to keep from overcrowding the store.
"It's my first time doing Black Friday and I just came to watch people fight over stuff," said Catrina Fahy, shopper.
50% off, buy one get one free -- these deals and more are what are attracting customers to the mall on Black Friday, or Thursday.
"My wife didn't really think this was a good idea for her to come here tonight so I decided to try it anyway," said Roger Braaten, shopper.
With so many shoppers, there's bound to be some excitement.
"I just really like watching all the crazy people. It's fun. There was a guy at Walmart that got a little excited that was a little crazy,"said Kristen Maynard, shopper.
"It's just fun and exciting and a good time," said Ann Bunker, shopper.
For this being the first time the mall has opened this early for Black Friday sales, the director of marketing and business development says things couldn't have gone better.
"We are so excited to have so many people out here on this. Everybody seems to be have enjoyed their Thanksgiving with their families and now they're coming out to start their holiday shopping," said Jennifer Morrison.
If you're wanting to do you shopping on the real Black Friday, the Empire Mall is open until 9 Friday night.