For a guy that has seen quite a bit of air time over the years, the last 24 hours have been his most memorable.
"I got off an airplane this morning to find out this had happened. I've seen a clip and thought oh my gosh. That's just unbelievable," said Scott Hoy.
A long-time injury lawyer, Hoy tells KSFY he often writes his own scripts. But, this particular commercial was rushed.
"It was a forty second commercial, and we had to cut some of the sentences out to try and make it fit. So, it wasn't my best work," said Hoy.
After multiple cases involving rollovers and irresponsible driving, Hoy felt compelled to make this latest video.
"I was expressing some emotion about that, and it didn't come across perfectly."
Despite mockery from a late night comedian, Hoy says he won't stop making his personal pleas.
"I use my commercials to talk about some things that I think are a problem right now, and that's what I was doing in this commercial," he said. "Whether it came across or not."
Hoy says he was a bit hurt by the viral response, and he hopes his message of safe driving isn't lost in all the comedic chatter.
"Any publicity is good publicity. That's the only thing I can live with today and hope to be true. Otherwise, I am in trouble."