Creative initiative to cut down on drunk driving - KSFY News - Sioux Falls, SD News, Weather, Sports

Creative initiative to cut down on drunk driving

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Tipsy Tow is a service many of us know as one to prevent people from driving after drinking.

From until January 2, AA will give you, your car, and up to one more person a free ride home if you feel unsafe behind the wheel after drinking.

One local establishment is getting the word out in a very creative way. 

A night out on the town -- drinks are flowing at the bar and people are enjoying the company of good friends. But when it comes time to go home at the end of the night, who has the keys?

Walking into the restrooms at Borrowed Bucks Roadhouse, patrons may be surprised to see what's staring back at them in the mirror -- a law enforcement officer.

" I wondered what was going on with the mirror and then I looked and saw what it was and I thought it was kind of a neat idea," said a patron.

The goal -- prevent drunk driving and give those that have been drinking a safe alternative rather than getting behind the wheel.

All of the information for Tipsy Tow is right on the poster.

"What we're really trying to do is to promote the same old message that we have for years in a new way so that we can get people to think about impaired driving and the dangers of impaired driving even while they're at the bar just to prevent them from going out on the roadways and being a problem to other drivers and themselves," said Eric Majeres, Highway Safety Program Coordinator. 

Same message, new approach. Employees of Borrowed Bucks hope these posters will cut down the number of people who choose to drive after they've had one too many.

"There's only two ways to get home; it's in a cab or in a personal vehicle and if they're going to take their personal vehicle maybe if they see something interesting like that, something funny like that on one of the bathroom mirrors then maybe they'll think about that when they get into their vehicle," said Tony Keupp, manager at Borrowed Bucks Roadhouse.

"Using the bathroom is kind of a fun way to get that message to people because we know that is the most frequent room in an establishment like borrowed bucks," said Majeres.

To call for Tipsy Tow, dial (800) 222-4357 (AAA-HELP) and ask for Tipsy.



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