New store encourages buying local and handmade design - KSFY News - Sioux Falls, SD News, Weather, Sports

New store encourages buying local and handmade design

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The e-commerce based website Etsy is where people around the world connect to buy or sell unique handmade goods.

Last year alone, people who sell on Etsy made just under $900 million which is a 70% increase from 2011.

If you prefer a more hands-on shopping experience, a new brick and mortar store opened Friday night near downtown Sioux Falls: Elofson. Owner Jessica Farely is not only achieving one of her life-long dreams but excited to continue the upward trend of personal creativity and supporting the local economy.

It's a mix of vintage and modern sprinkled with art debuting itself in side Elofson near downtown Sioux Falls.

"People are expressing themselves so much more. I want to empower women to dress creatively and express their style with their clothing," owner and founder Jessica Farley said.

People expressing their style through handmade local designs is on the rise.

"I want to work with up-and-coming young designers, do-it-yourself-ers and help them promote their wears," Farley said.

One of those up-and-coming designers Missy McCollar just made one of her first big breaks designing a friend's wedding gown for her big day. That dress was featured in local wedding magazine favorite 'Dainty Obsessions'. 

"It's a great little magazine, I wasn't surprised I was honored by having my name in the magazine next to the biggest events of their life," Missy McCollar said.

She knows the artsy, creative, DIY trend will keep rising so long as people and businesses support it.

"It's very inspiring and makes me want to stay around here and make it work for myself," McCollar said. "I'd rather be a big fish in a small pond with other fish I really like rather than moving to LA and trying to make it out there."

"Creativity and creative people are paving the way into the future so I'm excited to work with everyone who wants to create art," Farley said.

Elofson is located along Indiana Avenue just south of 8th Street near downtown Sioux Falls.


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