Data breach catches up with 70 million Target customers - KSFY News - Sioux Falls, SD News, Weather, Sports

Data breach catches up with 70 million Target customers

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Target says even more customers were affected by a recent data breach than originally thought. Between late November and mid-December, the breach compromised the information of nearly 70 million customers as opposed to the original 40 million.

That has people here at home staying extra cautious with their finances.

Mom Gena Alvarez has two boys and a baby girl on the way. After the news of Target's data breach, and the realization that anything else could go wrong, she says using credit cards is just too risky. 

"It's nerve wrecking. You can't even trust the hardworking money you make is yours. At the end of the day, someone could easily take it and not do much but press a couple of buttons," Gena Alvarez said. 


Working at a south Sioux Falls restaurant, she always carries cash and prefers to use it, along with pre-loaded cards, over credit.

"I pay the bills as they come in. Being a waitress, it comes, you send it right back out again. I quit using banks because I had my own fraud problem and I prefer loadable visa cards to put on what you want and you pay the bill so no one can touch it," Alvarez said. "With another one on the way you pre-plan. I take a little stash and hide it somewhere and I know it's safe and not going anywhere. It's where I put it."

All the while, Lawrence & Schiller VP Mark Glissendorf says Target stores have a long road to

"The bull's-eye is their brand image and now their customers possibly feel like they've been targeted. it will be important for them to recover fully," Mark Glissendorf said.  

Target is also using social media to their advantage to connect with their customers. Friday, the retailer announced it will offer free credit monitoring for a year which local experts say is a great step to address the situation immediately and keep the recovery effort moving forward.

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