Monetizing the Enterprise Data Experience: Cloud Services Models are about Negotiable Contracts and Configurable Pricing Plans - KSFY News - Sioux Falls, SD News, Weather, Sports

Monetizing the Enterprise Data Experience: Cloud Services Models are about Negotiable Contracts and Configurable Pricing Plans

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact pressreleases@worldnow.com.

SOURCE Reportlinker

NEW YORK, Jan. 20, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Monetizing the Enterprise Data Experience: Cloud Services Models are about Negotiable Contracts and Configurable Pricing Plans
http://www.reportlinker.com/p01972783/Monetizing-the-Enterprise-Data-Experience-Cloud-Services-Models-are-about-Negotiable-Contracts-and-Configurable-Pricing-Plans.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=IT_Hosting

Introduction

As the annals of history have borne out from recovered artifacts across the North Atlantic Ocean floor, The RMS Titanic-a ship claimed to be unsinkable-sank after striking an iceberg.2 Visual observation from a lookout position at the highest point of the ship was the only means of iceberg detection for the day. Yet, with the availability of today's navigational and geo positioning tools, such a tragedy would be considered criminal negligence rather than an unavoidable accident.
Icebergs consist of fresh water glacial ice, which sometimes breaks off and slips into the sea. The difference in density of the sea water and density of the ice creates a buoyancy effect that allows approximately 8-10 percent of an iceberg to be visible above the water line, with the remainder staying below. The often used cliché, "tip of an iceberg," usually refers to seeing or understanding a very small part of an often larger or more complex problem. Enter today's world, in which the tip of the digital lifestyle is crowded with everevolving services, from a continuously expanding partner ecosystem, focused on both virtual and physical service offerings. It's a world that continues to pay little attention to the almost hidden needs of key operations functions such as delivering, billing, and assuring uninterrupted broadband access and
service operability.

Communications service providers (CSPs) are challenged today to address the billing needs of bundled network services such as voice, text messaging, and data access for their consumer and small business customers. They have the added challenge of profitably providing broadband connectivity to their enterprise customers; and managing multiple business-to-business (B2B) relationships with solution partners for several new business endeavors-some of which include m-Commerce, cloud-based virtual services, machine-to-machine (M2M) communications, and enterprise use of mobility services within their product offerings, to deliver a more enhanced experience for their customers. Monetizing this complexity, including compensation to a growing number of business solution partners as revenue is received from customers, means that CSPs must adopt new business strategies, new business models, and new business management solutions.

Enterprise data services providers, a.k.a. cloud services providers, have been very focused over the past 2-3 years on increasing their data center capacity, providing data center access, and in garnering the attention of enterprise customers with the services they deliver. Up until now, little effort was invested in automating the service contract negotiation, agreements, tracking, invoicing, payments, and partner compensation functions necessary to address the business relationships that cloud services providers established with their targeted enterprise customers. In many cases, these functions continue as a manual process, involving line-by-line spreadsheet calculations. While a minimalist approach to business management may have worked up until now, cloud services providers are handicapped in their ability to address the growing pricing and charging complexity that comes from customer-specific data services bundles-much the same way the RMS Titanic was unable to steer clear of the iceberg. Both did not see what was really coming at them.

The most important business challenge for the combined CSP and cloud services supplier marketplace today is the growing complexity with billing for any B2B relationship, such as enterprise data services. This week's SPIE explains why the sale, delivery, and monetization of enterprise data services are driven by complex B2B models tied to individualized and negotiated service contracts. It points out why traditional subscriber billing systems-business-to-consumer (B2C) support for millions of customers with a relatively small number of service offerings-are not engineered to meet the needs of this growing market segment. The report also explains how one supplier-Omniware Solutions Inc.-addresses the monetization requirements for any B2B relationship in a way that allows business analysts and sales representatives to define contract terms, within the billing system, during the contract negotiation process.

Monetization of Enterprise Data Services is No Simple Task

Enterprise data services take on many forms, and quickly create behind-the-scenes complexity for the service provisioning, business management, and monetization processes. For example, enterprises typically purchase broadband connectivity from one or more network operators according to geographic coverage needs, pricing flexibility, and service availability. Enterprises also purchase data center services such as unified communications, remote data storage, elastic bandwidth, and computing capacity from one or more cloud services providers. In addition, enterprises purchase cloud-based applications including ERP, customer care, office automation, sales management, and specialty applications from these same cloud services providers; or, in some cases, directly from the developer, according to business relationships and service needs.

Rarely are the bandwidth provider and data services supplier the same organization, for multiple reasons that are beyond the scope of this report. However, a recent Stratecast | Frost & Sullivan survey found that 71 percent of US-based IT decision makers stated that their company would prefer to purchase cloud and network services from a single provider.
Setting aside the reasons for why enterprises generally do not support a single supplier mindset today, the most important aspect (beyond receiving multiple bills from multiple suppliers) is that each enterprise data services customer requires a unique contract agreement. These agreements are based on numerous factors, such as the enterprise customer's changing business needs, willingness to spend, and flexibility demands pertaining to pricing options, usage discounts, loyalty focus, and brand awareness. In addition, there is a high probability that different partners will be involved with the delivery and maintenance of each service combination package that a cloud service provider sells. From a monetization perspective, this means complexity as services are billed, revenue is collected, and partners are compensated.
Introduction
Monetization of Enterprise Data Services is No Simple Task
Tip of the Iceberg: B2C Billing
What Lies Beneath: B2B Services Offer Flexibility and Negotiable Pricing
Enterprise Data Services Monetization Solution Architecture
Stratecast - The Last Word
About Stratecast
About Frost & Sullivan

To order this report: Monetizing the Enterprise Data Experience: Cloud Services Models are about Negotiable Contracts and Configurable Pricing Plans
http://www.reportlinker.com/p01972783/Monetizing-the-Enterprise-Data-Experience-Cloud-Services-Models-are-about-Negotiable-Contracts-and-Configurable-Pricing-Plans.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=IT_Hosting


__________________________
Contact Clare: clare@reportlinker.com
US: (339)-368-6001
Intl: +1 339-368-6001

©2012 PR Newswire. All Rights Reserved.

  • Red Door Church holds large Easter Egg Hunt, Saturday

    Red Door Church holds large Easter Egg Hunt, Saturday

    Red Door Church holds large Easter Egg Hunt, Saturday

    Saturday, April 19 2014 11:10 PM EDT2014-04-20 03:10:32 GMT
    Easter weekend is here and thousands in Sioux Falls were up early Saturday morning to celebrate it. More >>
    Easter weekend is here and thousands in Sioux Falls were up early Saturday morning to celebrate it. More >>
  • O'Gorman H.S. students to perform "Shrek, the Musical"

    O'Gorman H.S. students to perform "Shrek, the Musical"

    O'Gorman H.S. students to perform "Shrek, the Musical"

    Saturday, April 19 2014 11:05 PM EDT2014-04-20 03:05:11 GMT
    "Shrek" The Musical is coming to Sioux Falls by way of students at O'Gorman High School.More >>
    "Shrek" The Musical is coming to Sioux Falls by way of students at O'Gorman High School.More >>
  • Drivers frustrated with road construction

    Drivers frustrated with road construction

    Drivers frustrated with road construction

    Saturday, April 19 2014 9:20 PM EDT2014-04-20 01:20:42 GMT
    Road construction is in full swing in Sioux Falls. Another round of improvements are underway along Russell Street.More >>
    Road construction is in full swing in Sioux Falls. Another round of improvements are underway along Russell Street.More >>
  • After long wait, ranchers find relief from USDA

    After long wait, ranchers find relief from USDA

    After long wait, ranchers find relief from USDA

    Saturday, April 19 2014 4:32 PM EDT2014-04-19 20:32:04 GMT
    After a devastating blizzard killed thousands of cattle in October, South Dakota lawmaker and rancher Gary Cammack wondered whether his state's ranching community could recover.More >>
    After a devastating blizzard killed thousands of cattle in October, South Dakota lawmaker and rancher Gary Cammack wondered whether his state's ranching community could recover.More >>
  • Sioux Falls Storm tackles child abuse, Saturday night

    Sioux Falls Storm tackles child abuse, Saturday night

    Sioux Falls Storm tackles child abuse, Saturday night

    Saturday, April 19 2014 3:57 PM EDT2014-04-19 19:57:19 GMT
    April is National Child Abuse Prevention month and in honor of it, the Sioux Falls Storm plans to spread awareness at Saturday night's game against the Wyoming Calvary.The Storm is partnering with Children's Inn, Waterbury Heating and Cooling, Coleman and Fluxxr to raise awareness about Child Abuse.The event will seek to fulfill three main goals: to raise awareness, to encourage strong families in the Sioux Empire and to raise money for the Children's Inn.Children's Inn offers shelter, crisis...More >>
    April is National Child Abuse Prevention month and in honor of it, the Sioux Falls Storm plans to spread awareness at Saturday night's game against the Wyoming Calvary.The Storm is partnering with Children's Inn, Waterbury Heating and Cooling, Coleman and Fluxxr to raise awareness about Child Abuse.The event will seek to fulfill three main goals: to raise awareness, to encourage strong families in the Sioux Empire and to raise money for the Children's Inn.Children's Inn offers shelter, crisis...More >>
  • Vikings to add another $1.2M to stadium project

    Vikings to add another $1.2M to stadium project

    Vikings to add another $1.2M to stadium project

    Saturday, April 19 2014 3:41 PM EDT2014-04-19 19:41:21 GMT
    MINNEAPOLIS (AP) - The Minnesota Vikings are contributing another $1.2 million to the new stadium to put in a bigger video board on the facility's west end and for other video-related upgrades.The funding was approved Friday by the Minnesota Sports Facilities Authority. It brings the total cost of the project from $975 million to $976.2 million.The team had initially agreed to contribute $477 million to the project. In November, the Vikings agreed to put up $26.4 million in contingency funds....More >>
    MINNEAPOLIS (AP) - The Minnesota Vikings are contributing another $1.2 million to the new stadium to put in a bigger video board on the facility's west end and for other video-related upgrades.The funding was approved Friday by the Minnesota Sports Facilities Authority. It brings the total cost of the project from $975 million to $976.2 million.The team had initially agreed to contribute $477 million to the project. In November, the Vikings agreed to put up $26.4 million in contingency funds....More >>
  • SD lottery offers losing tickets a second chance

    SD lottery offers losing tickets a second chance

    SD lottery offers losing tickets a second chance

    Saturday, April 19 2014 2:57 PM EDT2014-04-19 18:57:20 GMT
    PIERRE, S.D. (AP) - The South Dakota Lottery has announced a second chance game for players with losing scratch-off tickets.The program, called Play it Again, will launch next Wednesday. Members of the Lottery Players Club can enter non-winning tickets in an online drawing.Lottery executive director Norm Lingle says other states have similar games and gamers have asked for it in South Dakota. Lingle says second chance opportunities extend the length and value of games.The first game in the pr...More >>
    PIERRE, S.D. (AP) - The South Dakota Lottery has announced a second chance game for players with losing scratch-off tickets.The program, called Play it Again, will launch next Wednesday. Members of the Lottery Players Club can enter non-winning tickets in an online drawing.Lottery executive director Norm Lingle says other states have similar games and gamers have asked for it in South Dakota. Lingle says second chance opportunities extend the length and value of games.The first game in the pr...More >>
  • Railroad group says $1 million pledged locally

    Railroad group says $1 million pledged locally

    Railroad group says $1 million pledged locally

    Saturday, April 19 2014 2:53 PM EDT2014-04-19 18:53:21 GMT
    PIERRE, S.D. (AP) - A South Dakota organization that helps raise money for railroad rehabilitation says more than $1 million has been committed locally to help match a federal grant for which the state is applying.Rails to the Future says the state is seeking $12.6 million in a Transportation Investment Generating Economic Recovery (TIGER) grant. The state wants to rehab the state-owned railroad from Chamberlain to Presho.The entire project is estimated to cost $29 million. Earlier this month...More >>
    PIERRE, S.D. (AP) - A South Dakota organization that helps raise money for railroad rehabilitation says more than $1 million has been committed locally to help match a federal grant for which the state is applying.Rails to the Future says the state is seeking $12.6 million in a Transportation Investment Generating Economic Recovery (TIGER) grant. The state wants to rehab the state-owned railroad from Chamberlain to Presho.The entire project is estimated to cost $29 million. Earlier this month...More >>
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and KSFY. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service or our EEO Report.