The Swiftel Center, a big money maker for Brookings - KSFY News - Sioux Falls, SD News, Weather, Sports

The Swiftel Center, a big money maker for Brookings

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A major country concert in Brookings Friday night -- The Band Perry filled Brooking's Swiftel Center to the gills.

Before the concert got underway, the band talked with us about the best parts of touring.

"We had one of my favorite pictures in a while last night. There's a little girl who had gone and bought our merchandise table and she was about this tall but had this head full of curly blond hair. We have these T-shirts that say 'Keep Calm and Perry On.' She looked like she'd gotten a large because it was like a dress on her and she tweeted it. So we love to look at that stuff before we go on stage," said Kimberly Perry, The Band Perry.

This concert was a big money-maker for Brookings. So what will happen when the Denny Sanford Premier Center open just south on I-29?

Business owners in Brookings told KSFY that events at the Swiftel Center no doubt bring in extra business. But are they concerned wit the new event center opening? One business says no.

"The big events bring in a lot of people over the weekend, all day long usually," said Todd Fergen, owner of Nick's Hamburger Shop in Brookings.

Fergen says although he sees an influx of customers when there are events at the Swift en Center, he's not worries about less foot-traffic at his restaurant.

"It's always a bonus. We certainly don't depend on it but it does bring in some extra business,"said Fergen.

Nick's manager Christina Wiemer says the opening of the new events center in Sioux Falls will only create competition -- which she says is a good thing.

"I think it will actually just drive our event center to get bigger names and have better bands for the venue. The economy kind of strives on competition," said Wiemer.

She says Nick's Hamburgers has a loyal customer base.

"Anytime anybody gets in a radius of Nick's, they stop here. So if they're traveling from North Dakota to Sioux Falls for an event, we might still catch them on their way," said Wiemer.

Wiemer says if hotels are sold out in Sioux Falls for an event, people will stay in a surrounding town like Brookings, eating and shopping locally.

"Anything bring people to South Dakota and from Minnesota or Iowa, it's got to be good for our economy overall," said Wiemer.


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