Aberdeen's population is listed at just fewer than 27,000 people. Business owners feel like they have to provide for about double that number. Aberdeen is a central location for many surrounding towns, and it is a hub for shopping.
People from all over northeastern South Dakota and even southern North Dakota rely on Aberdeen for the essentials. Serving such a large area has boosted Aberdeen's retail sales by astounding numbers.
A University of South Dakota study examined retail trends in South Dakota cities for a whole decade. Ending in 2010, it revealed Aberdeen increased its retail sales by 72 percent over that 10 year range.
During this same frame retail sales in Sioux Falls only increased by 5 percent.
Melissa Larson is celebrating her one year anniversary of owning Karisma Boutique this Valentine's Day. She says business has been great, and she goes out of her way to serve people from surrounding areas.
"We see tons of people from out of town. Mobridge, Faulkton, Redfield and Eureka. They come in all the time," Larson says, We've done a few traveling shows to get out of town to help them see our stuff."
In 2010, Aberdeen's retail sales totaled 1.5 billion dollars, and those numbers are continuing to rise.