Social media is changing big events - KSFY News - Sioux Falls, SD News, Weather, Sports

Social media is changing big events

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On a frigid Friday night The Band Perry's We Are Pioneers world tour has this crowd ablaze.

While many were memorized by Kimberly's crooning and brothers Neil and Reid's guitar skills, some took a quick moment to snap a picture or post how much fun they were having.

"Just to show off where I'm at while everybody else is at home," said Allie Simons of Aberdeen.

Added Karlee Bos of Rock Rapids, "I like people to see what I did and stuff."

Like a great guitar solo social media is now at the heart of every big event.

"I think the shared experience is here. People want to share instantly, and we have that technology at our fingertips, so I think it's a big part of live music," said Swiftel Center Executive Director Tom Richter.

The Band Perry embrace social media. Neil has been dubbed the chief social media officer of the band.

"It's amazing how integral social media is to a band these days. It's almost as important as anything else," said Neil Perry.

It's also something the band values. For instance, a sweet twit pic or a kind message sticks with them.

"Coming off of the night you can still have an extended conversation with the fans who were at the show. See what they liked and then we know to put more of an accent on that in the show," said Kimberly Perry.

As essential as social media is to how we experience a show, it can also be a big pain. Seeing that your text, tweet, or post didn't go through is a major bummer.

"Yes, that is very frustrating," said Simons.

"Yeah, because in the spur of the moment and you want to share the image as fast as you can and then when it doesn't go through you eventually give up and save it for later," said Jessica Shumacher of Aberdeen.

Basically, whenever a large group of people gather in one area, everyone is fighting for access to the same wireless cell site.

"As the night starts to get rolling, as more and more people come everyone's cell phones get really slow so you kind of get your business done in the first part of the day or else nothing goes through," said Reid Perry.

Added Richter, "It must take a lot of bandwidth, so I think it does slow down the process of transmitting those messages. I've even experienced it at a Twins game and other stadiums. I think it's just dealing with it. I think there is a problem."

There is good news as wireless carriers are working on solutions. Small antennas in heavily populated areas are being tested to improve service. For now, when that awesome pic does go through it's something to celebrate.

Said Reed Perry, "We were actually at the Super Bowl, 80,000 people, and an Instagram went through. I sent an Instagram through. I was more excited about that than being at the Super Bowl!"

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