On a frigid Friday night The Band Perry's We Are Pioneers world tour has this crowd ablaze.
While many were memorized by Kimberly's crooning and brothers Neil and Reid's guitar skills, some took a quick moment to snap a picture or post how much fun they were having.
"Just to show off where I'm at while everybody else is at home," said Allie Simons of Aberdeen.
Added Karlee Bos of Rock Rapids, "I like people to see what I did and stuff."
Like a great guitar solo social media is now at the heart of every big event.
"I think the shared experience is here. People want to share instantly, and we have that technology at our fingertips, so I think it's a big part of live music," said Swiftel Center Executive Director Tom Richter.
The Band Perry embrace social media. Neil has been dubbed the chief social media officer of the band.
"It's amazing how integral social media is to a band these days. It's almost as important as anything else," said Neil Perry.
It's also something the band values. For instance, a sweet twit pic or a kind message sticks with them.
"Coming off of the night you can still have an extended conversation with the fans who were at the show. See what they liked and then we know to put more of an accent on that in the show," said Kimberly Perry.
As essential as social media is to how we experience a show, it can also be a big pain. Seeing that your text, tweet, or post didn't go through is a major bummer.
"Yes, that is very frustrating," said Simons.
"Yeah, because in the spur of the moment and you want to share the image as fast as you can and then when it doesn't go through you eventually give up and save it for later," said Jessica Shumacher of Aberdeen.
Basically, whenever a large group of people gather in one area, everyone is fighting for access to the same wireless cell site.
"As the night starts to get rolling, as more and more people come everyone's cell phones get really slow so you kind of get your business done in the first part of the day or else nothing goes through," said Reid Perry.
Added Richter, "It must take a lot of bandwidth, so I think it does slow down the process of transmitting those messages. I've even experienced it at a Twins game and other stadiums. I think it's just dealing with it. I think there is a problem."
There is good news as wireless carriers are working on solutions. Small antennas in heavily populated areas are being tested to improve service. For now, when that awesome pic does go through it's something to celebrate.
Said Reed Perry, "We were actually at the Super Bowl, 80,000 people, and an Instagram went through. I sent an Instagram through. I was more excited about that than being at the Super Bowl!"
Thursday, February 20 2014 7:42 PM EST2014-02-21 00:42:09 GMT
Behind the glory of football there are the scars and bruises. Some visible, some not. We still have much to learn about the health risk football puts on it's players, but some of the biggest strides inMore >>
Behind the glory of football there are the scars and bruises, some visible, some not. We still have much to learn about the health risk football puts on it's players, but some of the biggest strides in research are happening on South Dakota's fields.More >>
Saturday, March 8 2014 6:10 PM EST2014-03-08 23:10:27 GMT
Despite a warm-up on the way in our forecast, taking a dip into water outside may be the last thing on our minds. In Huron, Saturday, if it was for a good cause, it was hard to say no. More than 200More >>
Brave souls plunged into icy cold water in Huron, Saturday, for a good cause. More >>
Saturday, March 8 2014 11:06 AM EST2014-03-08 16:06:58 GMT
KUALA LUMPUR, Malaysia (AP) — Vietnamese air force planes on Saturday spotted two large oil slicks close to where a Malaysia Airlines Boeing 777 went missing earlier in the day, the first sign that theMore >>
There was no confirmation that the slicks were related to the missing plane, but the statement said they were consistent with the kinds that would be produced by the two fuel tanks of a crashed jetliner.More >>
Friday, March 7 2014 11:09 PM EST2014-03-08 04:09:14 GMT
KUALA LUMPUR, Malaysia (AP) - Search and rescue teams are looking for a Malaysia Airlines passenger jet with 239 people aboard - including three adult Americans and one infant. The airline says it lostMore >>
Malaysia Airlines says the plane was carrying 227 passengers, including two infants, and 12 crew members.More >>
Friday, March 7 2014 10:31 PM EST2014-03-08 03:31:23 GMT
Six weeks after arson shuttered the Co-op Natural Foods Store, shelves are stocked and customers are coming through the doors once again. And it's not just the food they're excited about. "The thingMore >>
Six weeks after arson shuttered the Co-op Natural Foods Store, shelves are stocked and customers are coming through the doors once again.More >>
Friday, March 7 2014 9:19 PM EST2014-03-08 02:19:54 GMT
A Yankton man was found dead in a mobile home, Friday morning and Police are calling it a homicide. It happened on the 1100 block of E. 8th Street near Peninah Street. That's on the southeast part ofMore >>
Authorities say a Yankton man has been charged with second-degree homicide as murder in connection with his uncle's death.More >>
Friday, March 7 2014 9:04 PM EST2014-03-08 02:04:53 GMT
The Aberdeen Regional Airport is going to try and add a little excitement to its walls. The airport has hired Aberdeen artists Nick and Nicole Fischer to paint a mural to place on the wall in the airport'sMore >>
The Aberdeen Regional Airport is going to try and add a little excitement to its walls. The airport has hired Aberdeen artists Nick and Nicole Fischer to paint a mural to place on the wall in the airport's center waiting room. The mural will depict Aberdeen's history.More >>
Friday, March 7 2014 8:57 PM EST2014-03-08 01:57:38 GMT
KUALA LUMPUR, Malaysia (AP) - Malaysia Airlines says it has lost contact with a plane carrying 227 passengers and 12 crew on route from Kuala Lumpur to Beijing. The airline says that Flight MH370 hasMore >>
The airline says that Flight MH370 has lost contact with Subang air traffic control at 2:40 a.m. Saturday.More >>