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Miller/Russell & Associates is now "Miller Russell Associates" After Branding Process to Illustrate Firms Legacy as a Leader, Team Culture & Client Centricity
(PRWEB) February 13, 2014
One of the Valley's leading independent investment and wealth management advisors, Miller Russell Associates, has rebranded to align with the new dynamic, energy and culture that exists in the firm after becoming independent and partner-owned. This proactive initiative includes a name change from "Miller/Russell & Associates" to "Miller Russell Associates."
CEO and Managing Partner Mark Feldman says that while the name change may seem subtle, it has enormous significance, while protecting the legacy of the firms past.
"From our newest advisors to our most accomplished partners, the name change is a clear signal that our associates are at the core of the firm and are the drivers of the firms future growth," said Feldman. "Every single professional at Miller Russell Associates is a steward to our legacy of service and reputation as trusted fiduciaries. This name change illustrates how the firm is moving from a founder, a concept and a group of people in support of that idea to a firm of synergistic associates operating as a team."
The idea to reshape the firms brand began in 2012 when it set out a strategy of sustainable independence. Today, Miller Russell Associates is owned by seven partners and one client. This partner-owned model is essential to maintaining the partners long-term commitment to succession planning and solidifying the firm for future generations of employees and clients.
"Through this strategic branding process, we have been able to pinpoint the differentiating points of the Miller Russell Associates brand and the best ways to communicate those differentiators through a variety of mediums, including a new interactive website and a digital marketing strategy," said Managing Partner Christina Burroughs. "Every change we have made has been done with a strong purpose to illustrate our independent structure, team service model, commitment to sustainability and stewardship, and our fiduciary standard of care."
Miller Russell Associates is continually seeking to identify and attract the top investment, wealth management, tax and operations talent in order to optimize its commitment to client service, consistency and quality. Over the past two years, the firm has doubled its employee base, and continued its commitment to professional staff development. Feldman says that an important factor in repositioning the firm was based on its partners values and ideas to continue to retain and attract the best employees. A testament to the Miller Russell Associates culture: in 2013, it was the only independent investment advisor ranked on list of CareerBuilders Top Companies to Work for in Arizona.
Miller Russell Associates has continually been on the leading edge of the investment services and wealth management industry in Phoenix. The firm was the first in the Valley, and among the first investment advisors globally, to earn the prestigious Centre for Fiduciary Excellence (CEFEX) certification, which is an independent assessment that helps determine the trustworthiness of investment advisors and recognizes a firms adherence to the industrys best fiduciary practices. The firm was also among the first to develop an internship and mentoring program, which has resulted in the development of more than 20 young professionals since the programs inception three years ago.
About Miller Russell Associates
Miller Russell Associates is one of the Southwests largest wealth management and registered investment advisory firms (RIA), headquartered in Phoenix. Independent and partner-owned, Miller Russell Associates provides investment, wealth management and tax compliance and consulting services to individuals and families, corporate retirement plans, endowments and foundations, and sovereign nations throughout the Western United States. Miller Russell Associates currently has more than $2 billion in assets under management and employs more than 40 professional and support staff. The firm has earned the prestigious CEFEX certification, an independent assessment that recognizes that the firm adheres to the industrys best fiduciary practices. For more information, visit miller-russell.com.
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