Using giant rolls of toilet paper to spread a message - KSFY News - Sioux Falls, SD News, Weather, Sports

Using giant rolls of toilet paper to spread a message

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Be on the lookout for an enormous roll of toilet paper on display in your town. They're designed to raise eyes and awareness surrounding colorectal cancer. March is National Colorectal Cancer Awareness Month and the South Dakota Department of Health is calling attention to the disease with a campaign that involves toilet paper and hay bales.

Colorectal cancer is the second most deadly cancer in South Dakota, yet it's almost 100% treatable when caught early.  The purpose of the campaign is to encourage people to talk to their doctor about which screening is right for them and at what age they should begin regular screening.

"I'm hoping it grabs their attention. We've had to go through some unique process to make it happen. It's supposed to pique their interest and we hope they go and check out the website and learn what they need to do to get checked out for cancer,' Sharon Knoll said.

"It caught my attention, made me aware of what's going on in my life and if I need to get checked myself," passerby Buck Frankman said. "This is a good idea, this is a main drag and people get more awareness of how to take care of their body and what to do to go do that."

That was exactly the goal of the organizers and the South Dakota Department of Health.

"Anymore today people get bombarded with messages so it's good to find a unique way to capture their attention. This is different. We knew we needed to go big and bold, we needed to make an impact," Knoll said.

The #2Killer Campaign is funded with monies from a federal grant. The five-year goal of the grant is to raise the screening rates among men and women 50 years of age and older from about 64% to 80% by 2014.

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