With a crow bar, a man broke in to the Next2New wireless store on West 41st Street Friday morning.
This is the second time in less than a year William Wheeler's business has been broken in to.
"I started this out of my garage, and I'm only here to help people. So, it's very frustrating to see people wanting to steal money from us when we're really just trying to help them," said Wheeler.
Instead, Wheeler has had to invest in a security system. He's got six cameras located throughout the store.
As Wheeler looks at the surveillance video he says, "He's looking for the phones. There's nothing in there."
Wheeler has learned to take his expensive merchandise home with him at night.
"There's not much back there for him to take, so I'm guessing he feels a little rushed. A little anxiety kicking in. He's not finding the score he was hoping for," said Wheeler.
Frustrated, this six-foot-two to six-foot-four inch man grabs a few phone accessories.
"And, here he is stealing our tip jar!"
Wheeler estimates the thief stole a few hundred dollars from him in the morning raid. But, it also cost him a morning of business.
"Just imagine what these guys think of when they rob a place. How can you feel good about yourself after something like this?"