The 17th annual RibFest is in full swing at the W.H. Lyon Fairgrounds.
It got off to a great start Thursday night.
KSFY News spoke with organizers to find out how things are going so far this year.
They said it's too soon to have numbers but so far it looks like this year's event is already a big success, with a bigger weekend ahead.
This year's RibFest has a new sponsor, headline entertainment and a new venue. With so many changes, I asked some of RibFest's organizers if they think this will help them break records.
Sioux Falls Arena director of marketing Rick Huffman said "we think we've got a pretty good chance. The media exposure has been the biggest we've ever had, the new location helps, maybe having real grass and real trees helps, but the Thursday night crowd that we had was huge. If that continues, I would have to think that this would be certainly one of our biggest years, if not the biggest year."
Dollar Loan Center sponsor Chuck Brennan said "all the bands at RibFest came in because of my black book, giving them a call and asking for their help for the Brennan Rock and Roll Academy. That's what this is all about. I wouldn't have touched this event with a ten foot pole. It's a big massive, huge event to plan, but since it is benefiting the kids of the academy, we jumped on it right away."
"We'll have a full year of planning with a new title sponsor to look at more bands, maybe expand the number of rib vendors, I don't know, we're still basking in the fun of this year, and as soon as this one's over, we'll start talking about next year," Huffman said.