Michael Cornette

Account Executive

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My journey in media truly started in 1990 when I took an AE position with KPAT/KSOO radio, owned by the Henkin family, in Sioux Falls.

I left radio just short of a year later, and after a brief time working for Tempest Magazine (one of the best jobs ever), I landed at KDLT, the NBC affiliate in Sioux Falls. I started as an AE, and was eventually named General Sales Manager in 1995.

In 1998, I left Sioux Falls, heading south to Kansas City where I spent the next 9 years working for two incredible media companies. First, I worked for KMBC, the powerhouse ABC affiliate for Kansas City owned by Hearst Television, and then as the National Sales Manager with KCTV-TV, the Meredith owned CBS affiliate for Kansas CIty.
In 2008, I ventured West to take a position as Director of Sales for 3 NBC stations in Montana, though after a few years, I stepped down to take a position as an Account Executive. Frankly, we were happy in Montana and were not looking to leave, but the opportunity arose to come back to Sioux Falls.

South Dakota has always been home and we jumped at the opportunity. On 1 January 2013, I started as General Sales Manager at KSFY and could not be more happy with the decision to come home to Sioux Falls. I have travelled the world and truly believe Sioux Falls is one of the greatest cities on earth. The people, the weather, and the favorable business climate combine to make this one of the best cities in America, an honor it has been recognized for nationally as well, and is not just my opinion. In short, I love the state of South Dakota and can think of no other market I would rather live and work in.

What makes Sioux Falls an even better place to live and work is I work for arguably the best broadcast ownership group in America in Gray Television. Gray is a company that invests in its people and its communities. I am constantly reminded of the strength of the Gray organization when working and interacting with other Gray employees across the country. Without fail, everyone I work with is positive, is engaged, is working to make sure Gray stays on top of our game and make us better each and every day.

I am a firm believer that an individual's experiences frame the perspective in which they see the world. My 30 years in the advertising and marketing world has seen more changes and developments that I care to acknowledge, but I do believe it has given me a unique perspective on the industry. An advertising strategy, when implemented correctly, does one simple thing and that is change behaviors.

Consumers are intelligent, informed, and able to discern what is true and what is not. If your advertising message isn’t addressing this in the correct manner, with the needed frequency (not as high as you might think), your marketing dollars are not being allocated correctly.
In the time I am not working, I spend time with my wife and son, and our dog. I enjoy spending time outside, working in my shop, reading on the archaeological history of religious artifacts and the Order of the Templars, and trying to update my stamp and coin collections. Yeah, I am a nerd.

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