DSU unveils new logo, branding

MADISON, S.D. - Dakota State University has unveiled its new logo and branding this morning.

The move comes after a more than a year of research and planning in a project initiated by DSU President José-Marie Griffiths.

“We are a comprehensive university on an inspirational and world-changing trajectory to be a forward-thinking, innovative, technology-fueled organization, fostering true innovation, active engagement, and global impact in teaching, learning, scholarship, and research," Griffiths stated. "The new visual identity will connect with those initiatives today and in the future.”

The new logo features a single “D” surrounded by a hexagon. According to a release from the school, the hexagon is a building block representing community and unity. Other graphic elements within the hexagon design illustrate Dakota State’s commitment to forward thinking and its unique approach to education.

In addition, the university’s signature colors of blue and yellow have been changed. The school’s new signature colors are Trojan Blue, DSU Blue and gray.

The new Trojan logo also has a contemporary look, reflective of the history of the ancient Trojans, who were responsible for many advanced technologies. The mascot’s new look fits DSU’s mission as a forward-thinking institution committed to innovation and intellectual strength.

“This new visual identity reflects the fact that Dakota State’s path is built on the foundation of a legacy-rich past, an energized and creative present, and the opportunities of a transformational future,” Griffiths added.