Arc of Dreams: Queen City Bakery finds recipe for success in Sioux Falls

Sioux Falls, SD (KSFY) The Arc of Dreams sculpture will span the Big Sioux River between 6th and 8th street in downtown Sioux Falls.

This project is designed to recognize the people who made their dream come true and inspire others to dream big in Sioux Falls.

The next dreamer in KSFY’s feature series is Sioux Falls native Mitch Jackson, the co-owner of Queen City Bakery.

“I always knew I wanted to open up my own business, having grown up in a family owned business” Jackson said. “I just didn't know what it was going to be or what I was going to do.”

Mitch Jackson’s family has owned Haegle's Western Wear & Tack in Sioux Falls for more than 100 years, but after graduating college, he knew he wanted something different.

“I decided to move to France and teach English and when I was in France I met my now wife who was originally from Rapid City,” Jackson said.

While living in New York City a few years later, his wife became the inspiration to open a bakery of their own.

“That's when she really got caught up in the bakery world; the Martha Stuart show a few times she's been on, been on the Today show, written up in the New York Times,” he said.

But they decided New York was not the place to start their own business.

“You lose your sense of monetary value when you're in New York. We were going to buy a place that was 500 square feet and that was $500,000 dollars,” Jackson said. “So you just shake your head and go you know there's got to be something better, so that's why we decided to come here.”

The couple opened Queen City Bakery in 2008.

“We didn't have any employees, it was just the two of us, so she had to teach me how to bake,” he said.

But over the past 10 years, they've added more employees and space.
“We've grown significantly and done far more than we ever thought we would,” he said.

He credits their success to their delicious food.

“We use the best of everything, so we don't skimp on any ingredient, we don't skimp on any product; I feel like our product could stand in New York just as it could in France,” Jackson said. “We don't want to be what’s known as its good for Sioux Falls, we want to be good for anywhere.”

Mitch says his role in running the business and interacting with customers is also essential.

“If she didn't have the great product that she has then we wouldn't have any customers and my joke is well if I wasn't here to talk to people and greet them and know their stories and families then they wouldn't be here either,” he said.

Those connections became even more important when their youngest son battled cancer last year.

“The amount of support we received from that was unbelievable, it’s not only personal or private people that have come forward...but also the businesses, the business community is so incredible here,” he said.
Jackson says the support they received solidified their decision to follow their dream in Sioux Falls.

“To be able to come back here and do what we wanted to do and to open up a business that we felt would be successful has only been magnified by the customer base and other businesses,” Jackson said.

You can get a taste of their dream anytime at Queen City Bakery Wednesday through Monday in downtown Sioux Falls.

You can also be a part of the Arc of Dreams project by recognizing a dreamer with a permanent plaque or making a donation. All the money raised will support maintenance on the project.