Athleta coming to Empire Mall in Sioux Falls

Image courtesy SiouxFalls.Business

SIOUX FALLS (KSFY) - A new athletic apparel store created specifically for women is coming to the Empire Mall in Sioux Falls.

Athleta will open at the mall's main entrance off of 41st Street near LOFT by the end of October, mall officials announced Tuesday.

Susan Goss Brown, the VP of Store Operations for Athleta, says the company creates premium performance apparel for women. The brand focuses on sustainable practices and new technologies. In addition, all the company's clothing is designed by women.

SiouxFalls.Business reports this will be the store's first location in South Dakota.