Fernson bringing new concept to former Bros space

SIOUX FALLS, S.D. (SIOUXFALLS.BUSINESS) - The former Bros Brasserie Americano space downtown won’t be empty for long – or missing its signature chef.

Fernson Brewing Co. is leasing the space and plans to retain chef Ryan Tracy, who owned Bros for a decade until closing it with the new year.

“We want to put something really cool in Sioux Falls that hopefully will bring more people downtown and keep people downtown,” Fernson CEO Joel Thompson said.

“The reason we’re doing this is because we want to be more a part of this community. It’s our opportunity to really interact with Sioux Falls. It’s been really fun to be part of the growing beer scene, but a lot of times that means being a factory on the edge of town.”

The new Fernson concept doesn’t have a name yet – although Fernson will be part of it – and food won’t be the focus. It will be a taproom, “so beer is an important aspect, and we’re going to try to rotate those as much as possible but focus on just our beer,” Thompson said.

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