Aberdeen, S.D. – Jan. 24, 2019 – 3M Aberdeen has partnered with the Northern State University athletic department to “light up Wachs Arena maroon” on Saturday, February 9 as the Wolves take on Southwest Minnesota State. The idea stems from a similar event with 3M and the Minnesota Vikings, and is the first of its kind at the collegiate level. The “light up Wachs Arena maroon” will take place in conjunction with the annual I Hate Winter weekend.
“This is a great opportunity for 3M Aberdeen to partner with Northern State University to play to two of 3M’s core strengths - our culture of science and innovation, and our commitment to be involved in our community,” said Allen Chasteen, plant manager, 3M Aberdeen. “I am personally thankful to be involved with such a great institution in NSU and I can’t wait to see the crowd involved with glowing the arena with maroon film. Go Wolves!”
The company donated 4,000 pieces of maroon translucent film, which will be handed out to fans at the two main entrances to the arena as they arrive to Saturday’s contest. In order for the maroon-lighting effect to fill the arena, all fans will need to bring their smartphones or cellphones with a flashlight capability to the game. When prompted, fans will turn on their cellphone flashlights and cover the light with the film. This will occur during the starting lineups for both the men’s and women’s contests.
“We are so excited to partner with 3M on this awesome promotion,” noted NSU Director of Athletics, Josh Moon. “3M and NSU have long been anchors of this community and it is awesome to be able to showcase their innovative products, while helping create a one-of-a kind atmosphere in Wachs Arena for I Hate Winter.”
The films were created by 3M scientists specifically for this use, as the company makes multiple types of optical films. The company sent scientists to U.S. Bank Stadium to run tests and get the color, film and flashlight effect just right, before the initial use on December 23 versus the Green Bay Packers.
Moon added, “This adds another element to an already exciting action-packed weekend. A huge thanks to Allen Chasteen and the 3M team for their efforts in bringing this promotion to Aberdeen and NSU!”
Known for its innovation, 3M is an active employer and vital member of our community for 45 years. Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M or @3MNews; or www.3M.com/careers-us for employment opportunities.